in This Is American Childish Gambino shows the effects of firearms and the violence in America. it also focuses on how the American audience intake media and focuses on how they are apart of Americas national debate. in the opening scene we see Glover shooting a man dressed in all white before the music starts, as the music video continues we see a lot of destruction, however the destruction is masked when he dances with school kids showing how the American audience are easily distracted from the violence suggesting how black art is used to distract people from the real problems with America. whilst Beyoncé released her music video during black history month (February 5th) it aligned with the racial themes. it was also released on Trayvon Martin's birthday, who was murdered, stirring up this generation and growing activism and fighting for equality, and the music video also brought further attention to Trayvon's murder. The music video was shot in New Orleans and focuse...
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EXAM QUESTION: What techniques do your chosen texts use to effectively target and maximise their online audiences? (30) Refer to both Zoella and Attitude. social media has made it easier to change online audiences over time. one way that it has change is by the way the audience interacts with the online audience, over time the audiences have became content creators themselves. YouTube allows audiences to interact with online creators, YouTube does this by allowing comments, you can say whatever you like to content creators, it also allows you to interact with the creator and other fans, other apps that do this is Instagram, Twitter and Facebook. audiences have started to create content like their favourite youtubers, this is because YouTube allows anyone to post whatever they like as long as it is within the guide lines. Shirky's theory supports this as fans are creating their own texts instead of just consuming the texts. another reason that online audience...
Attitudes target audience is 25-60 year olds with the main audience is 40-50 we know this by the web links on the website being Facebook, twitter and Instagram, these audiences is adults . the main target audience is gay men, this is shown by the 'boys' section of the website, there is a lot of gay male focus on the website. the magazine is for working class people, the social class of this magazine is C2DE. the peoples interests for this magazine would be fashion, travel, fitness, theatre and competitions, this is shown by the category sections on the websites. the audience that would feel unwelcomed by Attitude would be black gay males, as there is a focus on gay white males. it also has nothing for straight people and lesbians, as there isn't any news about straight news, and there is very little lesbian news. the magazine has a high priority on the gay community and has more focus on the gay community, as the magazine is about the LGBT community. men are shown as mascu...
Via Zoella's Site, we can see that through her latest blogs containing themes of 'revenge porn' but also self-care items that have a large demographic of subjects to cater to her original audience but also new audiences, she represents herself as a feminine oriented mature blogger. Through the use of colours such as pinks, she has branched away from keeping Zoella as her brand, which is shown from the multiple appearances of 'Team Zoella' connoting multiple members instead of Zoella as an individual, reinforced by the links to her Zoella Instagram account and her personal account. This is further strengthened by the use of colours such as pinks. At the beginning of her tube channel, however, we can see that she initially introduced herself as the traditional young adult female and at this time with less attention of her brand creates a personal connection with her audience as they can easily relate to her, helping her to expand her audience and also attracting an ...
overtime zoella has changed she used to have her target audience at kids, however now she has changed to having adult target audience. zoellas new fans are young adult females who live in England and the united states. this is shown by one of the products that she sells, she sells female sex toys, so her target audience is young adult females. this is different from her old fans who were young female fans, this was shown by the books and merchandise that was out and the childish content that was posted on her YouTube channel. some of the ways zoella makes money is through her YouTube channel, although she doesn't post anymore she still gets the ad revenue from her videos. another way she makes money is through her blog where she sells a wide range of her merchandise Zoella's blog page is target at modern young female adults, this is shown through the colours having a white background give it a high class and modern look, also the language used is quick and snappy to grab the v...
The Bridge Investigator: Saga Noren is Malmö's lead murder detective who constantly does not know when to take a break that is evident in the scene after her wife had her leg blown off. Sidekick: Hanne Thosen is Copenhagen's lead murder detective and in the first episode she is paired with Saga but demands to be excluded from the case because of Saga. Boss: Hans Petterson is Malmö's police commissioner and this archetype is emphasised because he's the first one after the explosion scene to get Saga to go home. Nordic Noir: a crime fiction genre written from a police viewpoint set in the Nordic countries Key Elements- Dark plots are usually present within this genre, generally with a flawed protagonist and social realism that are highly prominent in The Bridge as the storey follows our Protagonist, a detective who is not quite open and runs away from her issues by working to solve the murder of a woman who fought societal norms by working. by opening neutral gender sch...
Classic crime genre concepts are introduced at the beginning of the episode as the main character Sam and officers raid a suspected murder house immediately creating a mystery as they are nowhere to be seen before a chase scene and competent interviewing of the perpetrator until Sam is in the past as they interview another suspect who becomes more of an investigation as DCI Gene In the past, and the other police are portrayed as politically incorrect, Sam already has an idea of the perpetrator from the latest facts subverting modern norms of crime, but also sticks to other conventions such as the mystery and solves it by the end of the episode that links to the Genre Theory of Steve Neale as the genre shifts over time and has sci-fi conventions It's like the idea of him being in a coma. The most opposite present in the episode is the contradictions between the main characters Sam and Gene as they argue over what to do with the mystery in the episode as Sam acts like he di...
Life on Mars : genre and narrative In the beginning, the conventions of the crime genre are littered as it begins with the police raiding a house of suspects and the main character (Sam) chasing the perpetrator and capturing him, interviewing the suspect on a murder case with a lawyer and the detectives in the scene with him that is typical of the crime genre however, having a psychiatrist and social worker with the perpetrator makes the scenario unconventional and more plausible, even when Sam goes to his partners' crime scene kidnapping with the area sealed off and police surrounding the crime scene traditional to the genre of crime, but no ties to the science fiction genre The enigmas created in the beginning match more with the genre of crime as the perpetrator is let go despite getting an alibi and the murder case is still open ended and this enigma is reinforced when Sam's wife follows the suspect and is abducted, when Sam is struck by the car and wakes up the enigma o...
Section B Exam questions What is a Conglomerate of Media? : A research institute owned by several other media corporations. How does ownership shape the content of newspapers ? Refer to the Mirror and The Times (8) Ownership forms media content through the bias in the articles they cover, such as political bias, for instance, the Times is a left-wing publication, thereby biassing and presenting the Conservative party in a more favourable light, and the Mirror is more politically associated with the Labor Party, because the stories they report on and how they report their stories will attract the audience with the same political alignment. What has been the impact of recent technologies on all elements of the newspaper industry and how has it responded to these challenges ? Refer to The Mirror and The Times ( 12) The news industry has expanded rapidly with the advent of technology but has had to adapt as newspapers have migrated to the internet, for example The Mi...
The Daily Mirror is is a daily tabloid newspaper founded in 1903, the owner of The Daily Mirror is Reach plc, the news paper is politically aligned with the Labour Party. The Tines is a British daily news paper, it began in 1785 and is a broadsheet, the newspaper is politically aligned with the Conservative Party. The owner of The Times is News UK. The Daily Mirror being a tabloid means it has young adults and teenagers as the audience, as it is more picture and colour orientated, uses bold font and bright colours, this makes the Mirror stand out as it uses eye catching elements to grab the readers attention, it does this through simple text and short stories, they mostly do stories on celebrity gossip, this magazine is aimed towards working class young adults and teenagers. The Tines being a broadsheet means it has more adult and older generation of readers, broadsheets are quality news papers where, broadsheet uses higher news content that will get more circulation. The T...
a) What is meant by a mainstream film ? [2] a film that has a large budget and the soul purpose of it is to create profit, they are created by the larger film studios. b) Briefly explain what a media conglomerate is. [2] is a media company that owns multiple other media companies to mass produce. c) Explain two features of independent film production. Refer briefly to I, Daniel Blake r to support your points. [6] location - independent film has less amount of filming locations due to profit, they will use the same areas multiple times throughout the film, seen in I Daniel Blake as they use the same areas throughout the film. cast - independent film uses non celebrity cast and actors with not a lot of experience due to money they will have to pay them a lower as lack of experience and celebrity endorsement, seen in I Daniele Blake as they do not have any celebrities throughout the film and the cast hasn't had many major roles in any other ...
Black Panther Mainstream: black panther is a main stream film, there are many reasons for this. one of the first reasons is the genre, Black Panther is a super hero, action movie. this is very popular in the current century as most movies in cinemas are super hero, action or horror, this shows it as mainstream as, they are focusing on getting people to watch the film. Another reason is the Narrative, black ranger being a PG13, the story is pretty straight forward with extremely good action scenes, its simple to follow, another reason this is mainstream is because of the upbeat typical super hero ending of the hero saving an area and having a great battle, the simple and cookie cutter style shows that the film is mainstream to not complex the story so that they can have audiences coming to watch the film. The most popular star of the movie is Micheal Jordan and Chadwick Boseman, Micheal Jordan being an athlete and owning the brand Jordan, he is an extremely likeable and...
Black Panther
Black Panther: The marvel universe has always had a large fan base with brining in over $13.5 billion at the box office just from the past 10 years, they have a very loyal fan base and this film helped it gain more as the cultural impact the film had on society. Black Panther is a 2018 super hero film, Black Panther has been hinted at since Iron Man 2. It is the 18th movie in the marvel cinematic universe. directed by Ryan Coogler the film does stay true to the original idea of superhero genre and helps expand and add more onto the marvel cinematic universe. it doesn't just fill the marvel universe but fills in history. this film is different from normal marvel movies, one of the reasons is the narrative its an origin story not for the titular hero but for the country he protects, this is different from the typical hero saving the city, in doing this it gives the performance more emotion as he is being brave and is fighting for...
Media my audio-visual production is an original horror show called followed, with it being aired on bbc 1 and having a serious tone with the show having spooky editing ad acting. Like horror shows such as such as the Netflix adaption Scream, I will follow the codes and conventions appropriate for a mainstream product aimed at a target audience of aspiration women aged 18-35, who are interested in horror shows. these interests will be shows on the bbc 1 channel at 9 pm as it has an age rating of 15, the show will also have trailers on other channels and bbc 1 to promote it. i will be creating a spooky and original show with lots of tension and suspense the show will have a variety of new ideas and different ways to create suspense, the idea of my show is to create as much fear and suspense for the viewer. using sound and lighting it will gain the horror audience as they know horror films based of the lighting and the suspenseful music. my first scene will show th...
How my ideas match the brief: i have choose a fictional genre witch is horror however there is no sub genre for this its just plain horror. i have also chosen a producer witch is bbc 1 i have the show based on ideas for people 18-34. for a key moment i will have a spooky scene to show of the narrative and the genre of what the show is. i will have the spooky scene go over two or more filming scene for the brief it also creates climax, for my genre i will have spooky places like a grave yard it being at night or it being in a spooky house, this can also be shown through lighting. i will have 3 or more characters witch it being the villain and the heroes. i will have a lot of close up and wide angle shots with the horror with red or blue lighting with it being dark. i will have music with a lot of tension and a lot of creepy and spooky sounds there will also be silence to create tension too. how my narrative gets to the target audience: my target audience is 18-34 year old t...
Audio-Visual Create a sequence from a key moment in Episode 1 of your new television programme Length: 2 minutes 30 seconds - 3 minutes. target audience: 18-34 year old ‘mainstreamers’ or ‘succeeders’. producer: bbc1 or itv2 create a crossmedia production for a programme, Create an audio-visual sequence from a new television programme and associated print or online materials to promote the same programme. A cross-media production for a new television programme in a factual or fictional genre (or sub- genre/ hybrid) of your choice The sequence must construct representations of at least one social group Editing of footage and sound, including continuity editing Diegetic sound (including dialogue) and non- diegetic sound (such as a soundtrack or sound effects) Wide range of camera shots, angles and movement, to establish the locations, narrative/topic and representations At least three different characters or contributors Construction of narrat...
BBC1 and ITV2: BBC 1: bbc 1 has a family audience as their type of shows are more sitcoms in the mid day, however in the morning and night it is more serfiscated shows with high brow, they have documentary life style shows and drama. the audience vary for bbc 1 depending on the time of day. however they are more focused on hugh brow shows that have been running for years. they have a range of comedy soaps and dramas bbc 1 is a main stream network. ITV2: itv 2 has more adult working class shows as they feature family guy and americfan dad showing the audience to be working class for teenagers and adultus in their early 20s. it also has a lot of adult comedy and have game shows with lovable hosts. a lot of their shows are from america so they can get american audiences too. specialist record labels: their specialist teams are responsible for things like tracking, collecting and distributing royalties to their artists, producers and copyright owners, as they know tha...
PAPER 1 Section B : EXAM QUESTION LNWH The radio industry has grown to reach a broader audience with a broader variety of topics and to include a broad range of ages as radio has evolved and migrated to the internet through episodic podcasts, one example of this is The Late Night Woman's Hour, this podcast focuses primarily on female audiences of all ages, as the host of the show is Emma Barnett, who is a female audience. British broadcaster and journalist and show consists of more feminine subjects to cater to a wide variety of female viewers for example "Missing Friends" and "Extreme Breast Feeding" even the podcast has numerous female guests from diverse backgrounds including fitness, science and entertainment to cater to an even wider range of viewers. Another example of Radio viewers is Radio 4, on which Late Night Woman's Hour appears, Radio 4 is known to draw white middle-aged middle-class viewers as a show like The Archers, a British Soap Opera...