The Daily Mirror is is a daily tabloid newspaper founded in 1903, the owner of The Daily Mirror is Reach plc, the news paper is politically aligned with the Labour Party. The Tines is a British daily news paper, it began in 1785 and is a broadsheet, the newspaper is politically aligned with the Conservative Party. The owner of The Times is News UK. 

The Daily Mirror being a tabloid means it has young adults and teenagers as the audience, as it is more picture and colour orientated, uses bold font and bright colours, this makes the Mirror stand out as it uses eye catching elements to grab the readers attention, it does this through simple text and short stories, they mostly do stories on celebrity gossip, this magazine is aimed towards working class young adults and teenagers. The Tines being a broadsheet means it has more adult and older generation of readers, broadsheets are quality news papers where, broadsheet uses higher news content that will get more circulation. The Times is aimed more to upper class and formal audience as the use of the long sentence and go into more depth and deeper analysis. 

the news papers are owned by corporations Reach plc is significant and popular brands such as the Daily Mirror, Daily Express, Sunday People, Daily Record, Daily Star, OK!, the UK's largest national and regional news publisher, The Manchester Evening News, Liverpool Echo, Birmingham Mail and Bristol Post, as well as the market-leading regional names. News Corp UK is a wholly-owned subsidiary of News Corp, the American mass media corporation. It is the current publisher of The Times, The Sunday Times and The Sun newspapers, including Today, News of the World and The London Paper, its former publications.  

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