Representations In Media:

Media representations are the ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective.

Stereotypes:

A stereotype is a mistaken belief of a race, gender and age based on the media, stereotypes are seen as racist and bias as they have strong beliefs against a race for no reason at all beside the media brain washing people.

The Robbie Thicke music video 'blurred lines'  stereotypes women as sex objects and the men having all the power.  Robbie Thicke has the models stare blankly intro the camera or has them not in the centre of focus, he does this to show that they are only objects for him to toy with, moreover he gets them to do this to show that he is in control and he has the power, this links back to the 50s then when would control women and the stereotypical woman had to listen and do anything that they are told to do by the man, this links to modern day as they have no agency and so they are forced against their will to do what they are told to do showing the stereotype of women being weak powerless and a object. Robbie has them wear not a lot of clothing, he does this to show that they are easily replaceable and just a domestic object for him, whilst Robbie wears suits and drinks fine alcohol showing that he is the one in control and they are his objects. The women also do not obtain any lines showing that they are everyday objects and that they are no different and are not special and are only used for their body and looks and not their personality. This advert is aimed at men and the video has a negative message as it shows men as pigs and women as objects.  Robbie also forces them to be in positions they don't want to be in, he does this when he blows smoke from a cigarette into a models face showing that they are worthless and just objects for men to play with and have no place in society.

ASDA has targeted this advert towards house wives, this is clear as the main focus is on a female doing house working while the male doesn't do anything, this shows bad representations of male and female as it shows the house wife is unhappy doing her house work and she is not noticed I the family it is shown by the fact she sits low while the others sit hight even though she has done all the work. It also shows the male as bad as he sits on the head of the table this represents the he is in power and he is in control, he is also represented as a lazy male as he can't do any house work and it's only used to bring money to the family. The house wide u=in this advert is always having ongoing tasks to do this shows her a strong and empowered woman whilst the man struggles and can't do much, the woman is constantly doing house work activities like cleaning, washing, food, looking after the kids and dropping them to school whilst ding Christmas activities. However this is also a bad representation as it shows the woman as unhappy and not wanting to do her tasks even when she is on a small break she looks upset and disappointed with her life, showing that her domestic activities are not what she wants to be, this was stereotypical in the 50s for women as they were forced to do house work showing that much hasn't changed over the years as she looks like she is forced into doing it, but she does seem happy in the end when she can finally rest and her family is happy, showing that she is selfless as happy when her family is happy and doesn't mind the domestic activities. ASDA has been very sexist in this advert to both women and men.

In this advert Nivea had engraved the black community as it is racist stereotypes black males as aggressive and uncivilised, this is shown in the heading "re civilise yourself" showing that the modern black male isn't civilised. Furthermore the man is holding a prop of a black afro haired male, showing that men with afros are now civilised and are animal like, this also shows the black man in the photo to be aggressive as he has just beheaded another male. Moreover the line "look like you give a damn" shows black afro haired men to be unclean and not caring of what they look like, Nivea had received received a lot of back lash as it was highly offensive and racist they then removed the ad on a Thursday and put a statement up on facebook saying the following " .Thank you for caring enough to give us your feedback about the recent "Re-civilized" NIVEA FOR MEN ad. This ad was inappropriate and offensive. It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company".The clean shaven black male implies that he is approvable and is willing of a good future whilst being a afro haired male is being " scary, unapproachable and the type of person you wouldn't hire". Around this time Nivea had used " look like you give a damn" in all of their adverts, this is the first time they have used the line "re civilise yourself".Whether it be racism, lack of specifics, or vague intent, the Nivea ad fails on a multitude of levels. Understandably, the majority of the backlash was directed at the racial issues with the ad, but it also is a sterotypical as it implies that all black males are like this. There is no strong direction or underlying message to the ad, which is what ultimately compels consumers to buy a product. At its most basic, the Nivea ad lacks the traits of a compelling advert which is what makes it a truly terrible ad. They failed in all for sections of an ad which are informing the consumer of what the product is, persuading a consumer to buy your product and selling your product to a consumer.