Advertising,

Here are 5 slogans that a lot of people know:

Nike – “Just Do It”
Apple – “Think Different”
L'Oreal – “Because You're Worth It”
KFC – “It's Finger Lickin' Good”
Coco- Cola – “Share A Coke”

st john ambulance uses shock tactics to grab the viewers attention and to make them synthesise, the way they have done this is by using a child and showing them in a life threatening tacit, the reason this is shocking is because it relates to parents as they would dread to see their child like this, this makes the viewer get involved into the product they are trying to sell they also use emotional music to make you give empathy, they used the classic slow and emotional music too, they use emotional wording too to make the viewer empathise more. child death is an emotional topic so this advert would work well.

This video stereotypes both men and women, in this advert women are represented as being useless and not being able to do "mens" work, this is shown by how she can't use a power tool witch is stereotypically associated with men, The women is also shown as a sexual object, as she is wearing not a lot of clothing and is showing a lot of skin, this is also shown in the magazine as they are only meant for mens sexual desire. The men in the advert are shown as lazy and not watching to help, this is shown by noticing his partners struggle and ignoring them as he is busy doing nothing, men are  also shown as pigs as all they care about is sex and women, show by him looking happy when he reads the magazine.

in this advert shows elite people, the sprite Christmas advert show things getting hecktic at D.R.A.M.'s holiday party. A turkey is dropped and the cat scared by a flying toy drone jumps on top of the Christmas tree, knocking it over and disturbing the dog's peaceful slumber. And though it might be picturesque, the fire is causing everyone in their holiday sweaters to roast. The festivities look bleak until LeBron James shows up with Sprite Cranberry, refreshment for the entire family. In an instant, the house is restored to its original state and everyone can enjoy their holiday celebration. This makes the viewer want to get the sprite as it shows that everything can be restored with a sprite and their favourite rapper and their favourite NBA player is endorsing a refreshing beverage.

the music in this advert is slow and inspiring, they done this to show how much of a hard work they do, but it also shows how good the company is, they done this to inspire you to work and fly with them, the reason they made it slow is because they want to show how emotional and enjoyable their company is.

This ad demonstrates the physiological need of Maslow’s hierarchy of needs. The strategy of this need is expressing that water is very important and it is impossible to survive without it as it is a must for the human body. This ad fits the physiological need because water is something that people will always need and thirst is something that people will always have. Even though this is on the bottom of the hierarchy it is the most important to substance a normal life

this advert uses intertextuality as it references popular tv shows with fingers, they have done it in a comedic way tho unlike the tv show witch only is serious and dramatic. the show that is being referenced is Dallas. This works as it is comedic as seen though her friend is hurt all she can think about is eating her.

this advert uses reward an punishment as everyone wants to be young, this is physchological as it makes the viewer think they need t because they need to look young, adverts like these pray on emotionally weak people as they are certain to buy as everyone wants to be like their idols, this is the most important advertising technique as it works well to get sales.