overtime zoella has changed she used to have her target audience at kids, however now she has changed to having adult target audience. zoellas new fans are young adult females who live in England and the united states. this is shown by one of the products that she sells, she sells female sex toys, so her target audience is young adult females. this is different from her old fans who were young female fans, this was shown by the books and merchandise that was out and the childish content that was posted on her YouTube channel. 

some of the ways zoella makes money is through her YouTube channel, although she doesn't post anymore she still gets the ad revenue from her videos. another way she makes money is through her blog where she sells a wide range of her merchandise

Zoella's blog page is target at modern young female adults, this is shown through the colours having a white background give it a high class and modern look, also the language used is quick and snappy to grab the viewers attention. such as, 'here, have 8 green smoothie recipes that arnt disgusting' , the wording used is for young adults aged 18-21. the brand she runs now is a life style one,  having her main focus on her blog she teaches young female adults how to stay fit and healthy. 




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