tide section b:

a modern day viewer would see this tide advert as offensive but catch, as the wording and the red bold text supports this. the reason they would find this offensive as it shows women are nothing but house wife's and cant amount to what men were in the 1950s. in the 1950s women were nothing but domestic house wife's who did everything for their husband and had to follow order from what their husband has said to do, this is different from today as women can now vote and have the same equal rights that men do. women in the 1950s were not allowed to join the war or vote again showing how unfair life was for them. in the 1950s it follows the gauntlett theory as we are put in imagery that women are nothing but the happy home maker, this is different from today as men are now seen in cleaning adverts but it is mostly women in the adverts. in the 1950s the gauntlett theory is shown again as the media conveys a single forward message that will be followed throughout the advert like in the tide advert showing women as happy homemakers and showing men in the 1950s as the money in takers and the powerful men. this is different from today society as men and women have equal rights and women have the same roles as men do now.  gauntlett theory is still used in today as the internet defines what people are like the same way the media did in the 1950s. in the 1950s the feminist theory was used men and women are shown differently in the advert as women are objectified in the advert as western culture shows this as the clothing she is wearing shows that she is the modern 1950s suburbs wife. there are no men in the advert but we know what they are like as they are not doing the house work we know they have more power than the women. the feminist theory is still shown in today as women are still objectified in western culture throughout music videos and adverts. the woman in the advert is the stereotypical house wife as she only wants to make her husband happy by following her only duty witch is to be the happy homemaker and to calm the husband the media glorified this life style and a lot of women were like this at a young age. women who did not live this lifer style were seen as selfish and had to pay a paycheck showing how unfair lifestyle was in the 1950s. there was alot of pressure for the women as it became more demanding to be a happy homemaker as they had to have children as sex was seen as a necessity, this is different from today's society as relationships dont ave to have sex or children as it is not forced by the media. if you was a single female or unmarried you was seen as not wanted and strange as you should want to live the "lavish" lifestyle that was forced on by the media, this can be seen in today society as relationships are a nesiserity and should be done by everyone. the american dream for the 1950s was to have a working man who brings in a good income who is loved by his family the family would consist of 3 kids and a house wife. they would live in the suburb and the father would be the man of the house, this is the same as modern society sometimes follows these rules. everybody wanted to live in the suburbs as it was seen as the place to be as it was so amazing this is where a lot of adverts are set in these times, in the modern society people want to live in the city unlike the people in the 1950s who didn't want to live in the city, modern people do not want to live in the suburbs as it is seen as tacky.