tide advert:

the way tide has represented women is showing them as being a house wife, this was traditional for the time period that this came out as women were not allowed to have jobs and lived under men rules. This advert is made for the men and the females as it shows women being happy with domestic life and it is made for women because it shows how clean their house will be when they use tide so that they can please their husband. the main imaged used is a suburbs woman hugging the tide product and looking very happy. this is brand reconsecration and tells the viewer you will be happy when you use tide. the other two images is the woman doing domestic lifestyle and enjoying it because she is using tide implying that tide is the best product to get. the final image is a tip to buy tide as it is the best product this influences the men to buy tide so that they can have the best house. the colours used are vibrant red and white, this helps the text stand out when it is near the black and catches the viewers attention the red is also used because it is brand reorganisation as tide is red and red would remind the viewer to buy tide. The largest bit of text is tide got what women want, this shows that tide is a great product and that women are happy with domestic life style when they use tide. all the texts are perseveres techniques to get the viewer to buy into tide they do this by saying how good thew product is and how life changing it is when you use it. it has 3 reason why tide is different with long wording but the 3 tips has 3 bold red words showing that that is the main reason to buy it and it doesn't bore the reader with too much context. the layout puts the word tide all over the place to make sure the viewer knows to get tide as they are always being told how good tide is. the other lay out is the images are all over the place to confuses the viewer and make them always look at the wording tide to remind them to buy tide. the use of the white text shows how clean the product is too. they also use catchy wording to remind the viewer of tide.

Comments

Post a Comment

Popular posts from this blog

Image
  Via Zoella's Site, we can see that through her latest blogs containing themes of 'revenge porn' but also self-care items that have a large demographic of subjects to cater to her original audience but also new audiences, she represents herself as a feminine oriented mature blogger. Through the use of colours such as pinks, she has branched away from keeping Zoella as her brand, which is shown from the multiple appearances of 'Team Zoella' connoting multiple members instead of Zoella as an individual, reinforced by the links to her Zoella Instagram account and her personal account. This is further strengthened by the use of colours such as pinks. At the beginning of her tube channel, however, we can see that she initially introduced herself as the traditional young adult female and at this time with less attention of her brand creates a personal connection with her audience as they can easily relate to her, helping her to expand her audience and also attracting an ...
Read more
Image
  EXAM QUESTION: What techniques do your chosen texts use to effectively target and maximise their online audiences? (30) Refer to both Zoella and Attitude. social media has made it easier to change online audiences over time. one way that it  has change is by the way the audience interacts with the online audience, over time the audiences have became content creators themselves. YouTube allows audiences to interact with online creators, YouTube does this by allowing comments, you can say whatever you like to content creators, it also allows you to interact with the creator and other fans, other apps that do this is Instagram, Twitter and Facebook.  audiences have started to create content like their favourite youtubers, this is because YouTube allows anyone to post whatever they like as long as it is within the guide lines. Shirky's theory supports this as fans are creating their own texts instead of just consuming the texts. another reason that online audience...
Read more
Image
Straight out of Compton: straight out of Compton was a mainstream film,we know this as it had large producer help from ice cube, dr. dre, scott bernstein, gary gray, matt alvarez and tonica wright. the film was realised by universal pictures witch is a large studio so they could fund the film a lot more. the comapines that were involved with making it were legendary pictures, new line cinema, cube cinema, crucial films and broken chair flickz. they had a large budget of $28-$50 million dollars witch is almost the same as the amazing 2019 joker witch was seen as amazing. the film had a large budget. the box office intake was $208 million dollars over 4x what it cost to make the film meaning that it was a large success. the way that the film was marketed was through dr. dre making beats this would hype people up to watch the film, the other way that they did marketing was through having different trailers for different races (black, white and Hispanic audiences) they also went on ...
Read more