tide advert:

the way tide has represented women is showing them as being a house wife, this was traditional for the time period that this came out as women were not allowed to have jobs and lived under men rules. This advert is made for the men and the females as it shows women being happy with domestic life and it is made for women because it shows how clean their house will be when they use tide so that they can please their husband. the main imaged used is a suburbs woman hugging the tide product and looking very happy. this is brand reconsecration and tells the viewer you will be happy when you use tide. the other two images is the woman doing domestic lifestyle and enjoying it because she is using tide implying that tide is the best product to get. the final image is a tip to buy tide as it is the best product this influences the men to buy tide so that they can have the best house. the colours used are vibrant red and white, this helps the text stand out when it is near the black and catches the viewers attention the red is also used because it is brand reorganisation as tide is red and red would remind the viewer to buy tide. The largest bit of text is tide got what women want, this shows that tide is a great product and that women are happy with domestic life style when they use tide. all the texts are perseveres techniques to get the viewer to buy into tide they do this by saying how good thew product is and how life changing it is when you use it. it has 3 reason why tide is different with long wording but the 3 tips has 3 bold red words showing that that is the main reason to buy it and it doesn't bore the reader with too much context. the layout puts the word tide all over the place to make sure the viewer knows to get tide as they are always being told how good tide is. the other lay out is the images are all over the place to confuses the viewer and make them always look at the wording tide to remind them to buy tide. the use of the white text shows how clean the product is too. they also use catchy wording to remind the viewer of tide.

Comments

Post a Comment

Popular posts from this blog

Image
  a) What is meant by a mainstream film ? [2] a film that has a large budget and the soul purpose of it is to create profit, they are created by the larger film studios.  b) Briefly explain what a media conglomerate is. [2] is a media company that owns multiple other media companies to mass produce.   c) Explain two features of independent  film production. Refer briefly to  I, Daniel Blake r to support your   points. [6] location - independent film has less amount of filming locations due to profit, they will use the same areas multiple times throughout the film, seen in I Daniel Blake as they use the same areas throughout the film. cast - independent film uses non celebrity cast and actors with not a lot of experience due to money they will have to pay them a lower as lack of experience and celebrity endorsement, seen in I Daniele Blake as they do not have any celebrities throughout the film and the cast hasn't had many major roles in any other ...
Read more
Image
Vampier Movies Conventions: colours: black and red-horror Bats,Blood, medieval castle, seduction, midnight,   Seduction: 'kiss' boasts about having colour, has a man being belittled, witch was unconventional as men were meant to be more powerful to women and not to cower to them as it was 1963, men is in traditional suits and formality, women are dressed glamorise and is sexually revealing showing women as objects, has celebrity names, but has one of the main characters on the 4th name even though she is in the power showing that women aren't in power yet, has dark colouring showing classical vampire, has classical vampire background off a gothic castle has a classical vampire font as it is in gothic text. shows contains of blood dripping on the letter V showing classical vampire, has classical props of bats surrounding the vampire, the credits do not have any females in it I,pling that women weren't good enough to make movies, it has the universal lo...
Read more
Image
tide section b: a modern day viewer would see this tide advert as offensive but catch, as the wording and the red bold text supports this. the reason they would find this offensive as it shows women are nothing but house wife's and cant amount to what men were in the 1950s. in the 1950s women were nothing but domestic house wife's who did everything for their husband and had to follow order from what their husband has said to do, this is different from today as women can now vote and have the same equal rights that men do. women in the 1950s were not allowed to join the war or vote again showing how unfair life was for them. in the 1950s it follows the gauntlett theory as we are put in imagery that women are nothing but the happy home maker, this is different from today as men are now seen in cleaning adverts but it is mostly women in the adverts. in the 1950s the gauntlett theory is shown again as the media conveys a single forward message that will be followed throughout ...
Read more