
The target audience for this advert is targeted at all ages and genders, the country they have targeted it at is every country that ins't in poverty. We know that it is targeted at everyone is because it uses pop music to relate to younger audience and it uses the visuals to get the older generation involved. There are all genders in the advert to show that it is effected by everyone and not just one gender. The landscape of Africa in the advert is shown as beautiful but dry, with hard working people who work in the blazing sun, they do this as is is emotional manipulation as it show that we are more privileged than them as we have all accesses to water and we do not have to do labour in the blazing sun. it also shows that their country is drying as plants wont be able to grow with the lack of water, the African people are represented as happy and dull with joy, the reason for this is because they get water. we know that they had to travel far to get but them being happy over ...