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 in This Is American Childish Gambino shows the effects of firearms and the violence in America. it also focuses on how the American audience intake media and focuses on how they are apart of Americas national debate. in the opening scene  we see Glover shooting a man dressed in all white before the music starts, as the music video continues we see a lot of destruction, however the destruction is masked when he dances with school kids showing how the American audience are easily distracted from the violence suggesting how black art is used to distract people from the real problems with America. whilst Beyoncé released her music video during black history month (February 5th) it aligned with the racial themes. it was also released on Trayvon Martin's birthday, who was murdered, stirring up this generation and growing activism and fighting for equality, and the music video also brought further attention to Trayvon's murder. The music video was shot in New Orleans and focuse...
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  EXAM QUESTION: What techniques do your chosen texts use to effectively target and maximise their online audiences? (30) Refer to both Zoella and Attitude. social media has made it easier to change online audiences over time. one way that it  has change is by the way the audience interacts with the online audience, over time the audiences have became content creators themselves. YouTube allows audiences to interact with online creators, YouTube does this by allowing comments, you can say whatever you like to content creators, it also allows you to interact with the creator and other fans, other apps that do this is Instagram, Twitter and Facebook.  audiences have started to create content like their favourite youtubers, this is because YouTube allows anyone to post whatever they like as long as it is within the guide lines. Shirky's theory supports this as fans are creating their own texts instead of just consuming the texts. another reason that online audience...
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Attitudes target audience is 25-60 year olds with the main audience is 40-50 we know this by the web links on the website being Facebook, twitter and Instagram, these audiences is adults . the main target audience is gay men, this is shown by the 'boys' section of the website, there is a lot of gay male focus on the website.  the magazine is for working class people, the social class of this magazine is C2DE. the peoples interests for this magazine would be fashion, travel, fitness, theatre and competitions, this is shown by the category sections on the websites. the audience that would feel unwelcomed by Attitude would be black gay males, as there is a focus on gay white males. it also has nothing for straight people and lesbians, as there isn't any news about straight news, and there is very little lesbian news. the magazine has a high priority on the gay community and has more focus on the gay community, as the magazine is about the LGBT community. men are shown as mascu...
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  Via Zoella's Site, we can see that through her latest blogs containing themes of 'revenge porn' but also self-care items that have a large demographic of subjects to cater to her original audience but also new audiences, she represents herself as a feminine oriented mature blogger. Through the use of colours such as pinks, she has branched away from keeping Zoella as her brand, which is shown from the multiple appearances of 'Team Zoella' connoting multiple members instead of Zoella as an individual, reinforced by the links to her Zoella Instagram account and her personal account. This is further strengthened by the use of colours such as pinks. At the beginning of her tube channel, however, we can see that she initially introduced herself as the traditional young adult female and at this time with less attention of her brand creates a personal connection with her audience as they can easily relate to her, helping her to expand her audience and also attracting an ...
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overtime zoella has changed she used to have her target audience at kids, however now she has changed to having adult target audience. zoellas new fans are young adult females who live in England and the united states. this is shown by one of the products that she sells, she sells female sex toys, so her target audience is young adult females. this is different from her old fans who were young female fans, this was shown by the books and merchandise that was out and the childish content that was posted on her YouTube channel.  some of the ways zoella makes money is through her YouTube channel, although she doesn't post anymore she still gets the ad revenue from her videos. another way she makes money is through her blog where she sells a wide range of her merchandise Zoella's blog page is target at modern young female adults, this is shown through the colours having a white background give it a high class and modern look, also the language used is quick and snappy to grab the v...
  The Bridge Investigator: Saga Noren is Malmö's lead murder detective who constantly does not know when to take a break that is evident in the scene after her wife had her leg blown off. Sidekick: Hanne Thosen is Copenhagen's lead murder detective and in the first episode she is paired with Saga but demands to be excluded from the case because of Saga. Boss: Hans Petterson is Malmö's police commissioner and this archetype is emphasised because he's the first one after the explosion scene to get Saga to go home. Nordic Noir: a crime fiction genre written from a police viewpoint set in the Nordic countries Key Elements- Dark plots are usually present within this genre, generally with a flawed protagonist and social realism that are highly prominent in The Bridge as the storey follows our Protagonist, a detective who is not quite open and runs away from her issues by working to solve the murder of a woman who fought societal norms by working. by opening neutral gender sch...
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Classic crime genre concepts are introduced at the beginning of the episode as the main character Sam and officers raid a suspected murder house immediately creating a mystery as they are nowhere to be seen before a chase scene and competent interviewing of the perpetrator until Sam is in the past as they interview another suspect who becomes more of an investigation as DCI Gene In the past, and the other police are portrayed as politically incorrect, Sam already has an idea of the perpetrator from the latest facts subverting modern norms of crime, but also sticks to other conventions such as the mystery and solves it by the end of the episode that links to the Genre Theory of Steve Neale as the genre shifts over time and has sci-fi conventions It's like the idea of him being in a coma. The most opposite present in the episode is the contradictions between the main characters Sam and Gene as they argue over what to do with the mystery in the episode as Sam acts like he di...