Exam Question: in the water aid advert its direct and has a straight point, this is shown by the setting and the characters, the setting is set in Africa to show that the people of Britain need to open their eyes as there are other problems in the world. The water aid advert potions the audience to show what will happen when they help and what an impact their small donation can do. The water aid advert is upbeat and more happier as it has signing people smiling and people playing. as the advert goes on it gets more and more happier as more people join in. in the save the children advert it is more emotional manipulation as it uses a young child on her birthday as a birthday is meant to be magical time and not a time to be scared and destruction. in the save the children adverts we are set in a. war zone Britain. we start of in a. comfy house but as the advert goes on we get more and more depressing. this advert works better as it hits closer to home for British people as it uses th...